Nearing the end of 2016, Google began letting webmasters learn about upcoming changes to their search engine ranking system that could have impact on how sites could be viewed in 2017. To carry on to rank well in 2017, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that can impact your website’s organic Search engine optimization rankings within the Google Search Engine.
The first item on their own list is the one about being sure that your website features a published SSL certificate in place. Now, in terms of affordable search engine optimization company go, you will begin to be penalized if you do not come with an SSL certificate in place on your site.
One of the primary moves in connection with this already now in position, is the fact if you do not come with an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a potential page viewer be aware that the website is not secured. Clicking on the exclamation mark raises the facts from the security infraction. This new item has become already in place on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not an important expense nowadays and you could get them set up for as low as about $26 annually if you are not running an e-commerce site and about $70 or so if you are. Google is extremely interested in customers being protected as they go to websites directed by Google and they wish to make certain that customer data entered on these sites is encrypted and a person’s details are kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being found by Google organically is essential to you, it is a step you will have to take together with your site.
Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become hearing their complaints. Google has found that popup adds often can cover a complete screen on the mobile phone and can even be hard to eliminate. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.
Google’s move here is because they are wanting to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. They may be on the search for quality content pages to offer up – not “Fluff” pages whose primary purpose is always to popup an add to sell something. Advertising on the web is going to commence to change for this reason new internet search engine ranking requirement so if you are wanting to be found and also you currently run popups on your pages, you will end up planning to start performing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you because of it as opposed to penalizing you.
The following change required for 2017 will see many people scrambling to enhance their website design architectures. Almost half of Access to the internet these days is done by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it absolutely was discovered that the normal load time to get a webpage on the mobile phone continues to be sitting at about 19 seconds to load. This same study indicates that mobile phone users on the contrary just have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their internet search engine and on the part of their AdWords advertisers, are not getting loaded.
So situations are changing. Google presently has setup an entirely separate internet search engine “page indexing” database in their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and in case your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google can make note from it along with your page will not be arriving in their search engine results for users until you may get this fixed.
With more than 50% of all the website interactions now provided by mobile, it has the chance of cutting your total website visitors by almost half as soon as your pages have been flagged by Googlebot to be slow loading – not too mobile was helping you anyway with approximately 53% of people clicking off before your page ever got loaded in the first place.
Actually, many WordPress theme providers are actually scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still out on these however regarding osdcpa or not they should be able to get right down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
Going to loading times which are consistently this fast, will pretty much require the making of “natively coded, responsive” webpages which do not use widgets of the sort. As well as time use to convert the information of an existing fat page right into a fast loading, content filled mobile page takes time that could still keep the page from the fast loading category.
In summary, the Google search engine today wants professionally built, natively coded webpages to offer up solid content to its customers on cellular devices. To be successful using a website organically down the road as a result, will require for many online entrepreneurs, a requirement to rebuild existing websites.
Have you ever wonder about those error codes you get when you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed a number of the error codes are “code” issues, because Google (as well as other online search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The situation with ‘fixing’ those errors is they aren’t really errors, but access code which allows your website to function.
The problem with having ‘crawlers’ analyze your site, and taking their word to your placements, ranks, along with other site wide issues, that the site has been created with variables that aren’t accessible to ALL crawler programs. Not everybody uses the same combination of plugins, code, and securities as ‘everyone else’.